Imagine the following situation: a very nice new job falls on his head – replace the disgraced former boss. Less than five months, you let the company work style big change, and the successful launch of a new creative style: he is feeling exposed, are prone to put emotion into it and resonate. You succeeded in getting the business is back to life, despite the extreme economic downturn, but sales still achieve 4.6% increase, allow the company to achieve double-digit revenue growth, while you are still in the former boss’s office sits.
This is Gucci Michelle creative director Alessandro Michele is now the real situation. He is responsible for the Kering This stylish giant’s global profit in real money. Since January this year after he was righting, Michelle introduces a radical new style, so that Gucci Replica fashion fans flock to the brand. Michelle was originally Gucci accessories design department in charge, but also the company’s former creative director Frida Giannini deputy.
Gucci 2016 spring and summer fashion show held in Milan on September 23, which is the most to steal the spotlight of the fashion season conference. Milan city, but people sometimes sleepy fashion week: “I do not understand why people always talk about new channels of Milan.” At the end of the conference he was, sitting in Milan Grand Hotel room says to me, “Why always push things to the future to do it? Why do not you do something? Should Act Now!”
Maybe Michelle select Milan to pursue the next phase of their plan and not surprising – Of his own fashion concept to re-create the Gucci replica handbags stores. “Stores should be the seat of the United States.” (It should be a place of beauty.) He insisted that beauty the word, I do not think the other designers such as his application was so freely, nor that he applied was so vague. In fact, for those who like the style of Barbie pink silk gown fil coupe with the British drama “Coronation Street” in Deirdre Barlow (Deirdre Barlow) wearing big glasses askew matched Michel, the move often it means that ultimately create the beauty looks like a bit weird, and stores (marble floors, yellow and purple color velvet couch and take deliberate wrong armrest) has a plain but charming woman unique kind of beauty. Store decor does not follow a fixed tricks.
Design of stores for any budding director for both pieces headache thing: fashion show and advertising promotion, the store’s fashion director, who renovated to become a priority. This is solely the responsibility of the architect and the owner in the past, but in recent years, creative director personally ghost store design more and more. manager Eddie Adams Man (Hedi Slimane) and now is with glass walls and marble floors to the original wooden floors of Saint Laurent major stores to major renovations. You know, the holy door Roland Store wood floor is Tom Ford as its creative director signature style time. Celine creative director Phoebe Philo and Givenchy creative director Riccardo Tisci then launched a new customized store concept (Tisch Givenchy designed the new store in Manhattan). Dior store fashion style is being used by the former Design Director John Galliano gradually gave way to the current director, Sergei Raf Simons. Interested in printing are: Nicolas Ghesquiere when will the Louis Vuitton major stores style change? Louis Vuitton recently opened large flagship store appearance are out of tune with the brand new original modernist style.
Let designer fashion stores marked imprint, it has become the industry’s “significant learning.” This electricity providers increasingly prevail fashion, it is a strange irony. Perhaps the dilution effect of the electricity supplier to the designer provides physical stores to establish their own fashion style, more power.
Gucci is now in the world with 500 stores, many stores just completed renovation, and they by the former director of JiaNaNi responsible for implementation. Michelle could not rebuild Rome in a day (Gucci Outlet fashion empire began in earnest this), to achieve store-style “regime change.” In time for the Milan Fashion Week front portion of the heavy renovated flagship store in Milan, only the first step in the Long March.
For those who prefer “luxury decoration” fashion designer Michelle, the renovated Milan store is not too extravagant, it may surprise some people. Shop floor is paved with marble, walls are painted light gray. Fashion separated according to gender shelves display: Because he designed to break down gender boundaries Liangzhuang, of you might think that would be mixed clothing store shelves. Not too extravagant decoration: Industrial equipment style suitcase among clothes hanging style. I am a avid collectors Michelle “room put 20 chairs” fundamental disapproval, his collection of vintage clothes addiction (“I have hanging bars in each city”), a collection of “more than 300 pairs of shoes” So Jane and Jane room layout. “Decor itself is fashion.” He explained.
But store design will be integrated into a lovely personal atmosphere. Gucci’s Milan store ground marble mosaic design inspiration from Milano Centrale in: “I admired this station.” He commented, built in 1931 in Milan train station. “It is the seat of beautiful station, still intact.” This station has a special significance for Milan, they may be able to identify subconscious Milan train station which is on the ground pattern.
At the same time, within the store mannequin hands (wearing various colors of retro style GG package) design inspired by the statue of Milan’s local sites. Milan store may seem old-fashioned: “But it could not help but remind me of Andy Warhol depicted Saks Fifth Avenue department stores (Saks Fifth Avenue).” Michelle explained. Style chairs resting through the inner window display and spacious accessory compartment, Michelle hopes to relive his childhood with his mother at the beginning of large department store shopping experience in Italy; after seeing stores now display a variety of jewelry and brooches, childhood warmth more intense. “I hope to reproduce that feeling old boutique.” He said. In addition, he wants to build the Gucci outlet stores in Milan department store embodies the populist nature. “It should look particularly fashionable, but should serve the civilian population.” He continued.
Similar style stores will continue to launch. As for the supply of goods, it can be described as readily available. “I hope the store can be a blend of treasures.” Michelle so concluded. “Our show is beyond imagination stores.” Look forward to your city’s stores immediately re-decorated bar.